Eric Castorena is a multidisciplinary designer based in Houston, Texas
specializing in branding, experiential design, print, and web.
No Half A**, Only Full A** Work.
For over 15 years, Eric Castorena has been focused on solving business problems by integrating branding with experiential graphic design and wayfinding.
Eric is interested in the relationships of how thoughtful graphic solutions in various environments can solve complex problems and influence positive experiences. In his previous role as an Associate with PDR’s Visual Communications Team, Eric’s responsibilities included developing and expanding brand identities, designing and managing multiple complex experiential graphic programs, and helping expand visual communication integration within PDR, who help clients navigate the evolution of how people engage and experience space.
Eric successfully designed and managed signage projects for major organizations in a variety of industries: energy, healthcare, hospitality, public, and residential. Over the course of his career, Eric solved complex design problems to elevate user-experiences and integrate branding within complex environments, including corporate campuses, a variety of workspaces, healthcare facilities, and hospitality, retail and residential environments.
Eric seeks to create an integrated memorable graphic experience for each of his clients and excels at creating branded experiences that incorporate the unique aspects of each organization’s culture, ethos and influence.